Integrated advertising promotion and marketing communications
Clow, Kenneth E
Integrated advertising promotion and marketing communications - 2nd ed. - New Delhi Prentice-Hall of India 2003 - 538 p.
659.1 C626I
Integrated advertising promotion and marketing communications - 2nd ed. - New Delhi Prentice-Hall of India 2003 - 538 p.
659.1 C626I