Marketing management: Planning, implementation and control:Global perspective Indian context
Ramaswamy, V S
Marketing management: Planning, implementation and control:Global perspective Indian context - 3rd ed. - New Delhi Macmillan 2002 - xxvi, 748 p.
658.8 R141M
Marketing management: Planning, implementation and control:Global perspective Indian context - 3rd ed. - New Delhi Macmillan 2002 - xxvi, 748 p.
658.8 R141M