Services marketing: integrating customer focus across the firm
Zeithaml, Valarie A
Services marketing: integrating customer focus across the firm - 4rd ed. - New Delhi Tata McGraw-Hill 2008 - 473p p.
658.8 Z37S
Services marketing: integrating customer focus across the firm - 4rd ed. - New Delhi Tata McGraw-Hill 2008 - 473p p.
658.8 Z37S