International marketing: Strategy, planning, market entry and implementation
Bennett, Roger
International marketing: Strategy, planning, market entry and implementation - 3rd ed. - New Delhi Kogan Page 2010 - 362 p.
658.848 B439I
International marketing: Strategy, planning, market entry and implementation - 3rd ed. - New Delhi Kogan Page 2010 - 362 p.
658.848 B439I