New strategic brand management: Creating and sustaining brand equity long term
Kapferer, Jean Noel
New strategic brand management: Creating and sustaining brand equity long term - 4th ed. - New Delhi Kogan Page 2009 - 560 p.
658.827 K141N
New strategic brand management: Creating and sustaining brand equity long term - 4th ed. - New Delhi Kogan Page 2009 - 560 p.
658.827 K141N
