From brand vision to brand evaluation: The strategic process of growing and strengthening brands
Chernatony, Leslie de
From brand vision to brand evaluation: The strategic process of growing and strengthening brands - 2nd ed. - Noida Elsevier 2008 - xviii, 318 p.
658.827 D357F(2)
From brand vision to brand evaluation: The strategic process of growing and strengthening brands - 2nd ed. - Noida Elsevier 2008 - xviii, 318 p.
658.827 D357F(2)