Strategic marketing management: Planning, implementation and control
Wilson, Richard M S
Strategic marketing management: Planning, implementation and control - 3rd ed. - New Delhi Elsevier 2010 - xiii, 866 p.
658.8 W697S(3)
Strategic marketing management: Planning, implementation and control - 3rd ed. - New Delhi Elsevier 2010 - xiii, 866 p.
658.8 W697S(3)