Integrated marketing communication in advertising and promotion
Shimp, Terence A
Integrated marketing communication in advertising and promotion - 8th ed. - Belmont Cengage Learning 2010 - xx, 688 p.
659.1 S62I(8)
Integrated marketing communication in advertising and promotion - 8th ed. - Belmont Cengage Learning 2010 - xx, 688 p.
659.1 S62I(8)