Service marketing: Integrating customer focus across the firm
Zeithaml, Valarie A
Service marketing: Integrating customer focus across the firm - 5th ed. - New Delhi Tata McGraw-Hill 2011 - xxvii, 763 p.
658.8 Z37S(5)
Service marketing: Integrating customer focus across the firm - 5th ed. - New Delhi Tata McGraw-Hill 2011 - xxvii, 763 p.
658.8 Z37S(5)