Marketing research, measurement and method: a text with cases
Tull, Donald S
Marketing research, measurement and method: a text with cases - 3rd ed. - New York Macmillan 1984 - xvi, 794 p.
658.83 T823M
Marketing research, measurement and method: a text with cases - 3rd ed. - New York Macmillan 1984 - xvi, 794 p.
658.83 T823M