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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E

Integrated advertising, promotion, and marketing communications - 8th ed. - Harlow Pearson 2018 - 508 p.

3121 23/05/2018 RBP18/71410 01/06/2018 Main Budget

ISBN: GBP57.99

Dewey Class. No.: 659.1 C626I(8)

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