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Brand management: An introduction through storytelling

Mogaji, Emmanuel

Brand management: An introduction through storytelling - Switzerland Palgrave Macmillan 2021 - xv, 226

ISBN: 9783030661182 € 64.99

Subjects--Topical Terms:
Management
Marketing
Product Management
Brand Name Products

Dewey Class. No.: 658.827 / M725B

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