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Advertising and IMC: Principles and practice

Moriarty, Sandra

Advertising and IMC: Principles and practice - 11th ed. - Harlow Pearson Education 2019 - 664 p.

3694 30/10/2019 APD19/1104206 08/11/2019 IMSAR (Dev. & Research)

ISBN: GBP59.99

Dewey Class. No.: 659.1 M825A(11)

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