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Psychological foundations of marketing: The keys to consumer behaviour

Kimmel, Allan J

Psychological foundations of marketing: The keys to consumer behaviour - 2nd - London Routledge 2018 - xviii, 465

ISBN: 978138219151 £ 39.99

Subjects--Topical Terms:
Management
Marketing
Consumer Behavior

Dewey Class. No.: 658.834 / K571P(2)

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