Marketing management: Planning, implementation and control
Ramaswamy, V S
Marketing management: Planning, implementation and control - 2nd ed. - new Delhi Macmillan India 1995 - xx, 624 p.
658.8 R141M
Marketing management: Planning, implementation and control - 2nd ed. - new Delhi Macmillan India 1995 - xx, 624 p.
658.8 R141M