Marketing management: Analysis, planning, implementation and control
Kotler, Philip
Marketing management: Analysis, planning, implementation and control - 9th ed. - New Delhi Prentice-Hall 1997 - xxxvii, 789 p.
658.8 K849M
Marketing management: Analysis, planning, implementation and control - 9th ed. - New Delhi Prentice-Hall 1997 - xxxvii, 789 p.
658.8 K849M