Marketing accountability: How to measure marketing effectiveness (Record no. 163862)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230917s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| -- | 183596 |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 041 ## - Language | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.80072 M145M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Medonald, Makolm |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing accountability: How to measure marketing effectiveness |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | ix, 292 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 09/05/2011 | 658.80072 M145M | 300336 | 17/09/2023 | Books |