Brand management: An introduction through storytelling (Record no. 309734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557 a2200205 4500 |
| 005 - DATE & TIME | |
| control field | 20240405112818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240403b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9783030661182 |
| Price | € 64.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | M725B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mogaji, Emmanuel |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management: An introduction through storytelling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2021 |
| Place of publication, distribution, etc | Switzerland |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xv, 226 |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Product Management |
| 650 ## - Subject | |
| Subject | Brand Name Products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 19/01/2024 | 658.827 M725B | 420321 | 19/01/2024 | Books |