Practice of market research: From data to insight (Record no. 311046)
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000 -LEADER | |
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fixed length control field | 00492nam a22001937a 4500 |
005 - DATE & TIME | |
control field | 20231225120641.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231222b |||||||| |||| 00| 0 eng d |
020 ## - ISBN | |
International Standard Book Number | 9781292331362 |
Price | £ 51.99 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | VIVEKANANDA LIBRARY |
082 ## - DDC NUMBER | |
Classification number | 658.83 |
Book Number | M177P(5) |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | McGivern, Yvonne |
245 ## - TITLE STATEMENT | |
Title | Practice of market research: From data to insight |
250 ## - EDITION STATEMENT | |
Edition statement | 5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | UK |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xxv, 640 |
650 ## - Subject | |
Subject | Management |
650 ## - Subject | |
Subject | Marketing Research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
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Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 22/12/2023 | 658.83 M177P(5) | 420006 | 22/12/2023 | Books |