Marketing management: Text and cases in Indian context (Record no. 311700)

MARC details
000 -LEADER
fixed length control field 00503nam a22001937a 4500
005 - DATE & TIME
control field 20231227145628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231227b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789356935488
Price Rs. 898.00
040 ## - CATALOGING SOURCE
Original cataloging agency VIVEKANANDA LIBRARY
082 ## - DDC NUMBER
Classification number 658.8
Book Number K149(4)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Karunakaran, K
245 ## - TITLE STATEMENT
Title Marketing management: Text and cases in Indian context
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Himalaya Publishing House
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Pages 642
650 ## - Subject
Subject Management
650 ## - Subject
Subject Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY IMSAR Library 27/12/2023 1 658.8 K149(4) 420056 15/04/2025 Books
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY IMSAR Library 27/12/2023   658.8 K149(4) 420057 27/12/2023 Books
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY   01/01/2024 2 658.8 K149(4) 404838 14/08/2025 Books
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY   01/01/2024 3 658.8 K149(4) 404840 21/07/2025 Books
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY   08/01/2024 1 658.8 K149(4) 404839 17/08/2024 Books
    Dewey Decimal Classification     VIVEKANANDA LIBRARY VIVEKANANDA LIBRARY IMSAR Library 08/02/2024   658.8 K149(4) 420058 08/02/2024 Books
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