MKTG: A South-Asian perspective (Record no. 361351)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557 a2200217 4500 |
| 005 - DATE & TIME | |
| control field | 20250218161129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250218b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131520345 |
| Price | Rs. 950.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | L165M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG: A South-Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning India |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvii, 671 |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hair, Joseph F |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sharma, Dheeraj |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | Vivekananda Library | 15/02/2025 | 658.8 L165M | 442767 | 15/02/2025 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | Vivekananda Library | 15/02/2025 | 658.8 L165M | 442769 | 15/02/2025 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | Vivekananda Library | 15/02/2025 | 658.8 L165M | 442768 | 15/02/2025 | Books |