Marketing management (Record no. 396928)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631 a2200253 4500 |
| 005 - DATE & TIME | |
| control field | 20260406125551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260406b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789367138199 |
| Price | Rs. 1180.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | K848M(17) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxii, 649 |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Consumer Behavior |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Keller, Kevin Lane |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Chernev, Alexander |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sheth, Jagdish N |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Shaines, G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 30/03/2026 | 658.8 K848M(17) | 421028 | 30/03/2026 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 30/03/2026 | 658.8 K848M(17) | 421027 | 30/03/2026 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 30/03/2026 | 658.8 K848M(17) | 421026 | 30/03/2026 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 30/03/2026 | 658.8 K848M(17) | 421025 | 30/03/2026 | Books | |||||
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 30/03/2026 | 658.8 K848M(17) | 421029 | 30/03/2026 | Books |