Marketing research (Record no. 396951)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00635 a2200253 4500 |
| 005 - DATE & TIME | |
| control field | 20260313121242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260312b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789370605473 |
| Price | Rs. 1099.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | K96M(13) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2025 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvii, 740 |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Busniess Intelligence |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Leone, Robert P |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Aaker, David A |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Day, George S |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kaurav, Rahul Pratap Singh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 17/02/2026 | 658.83 K96M (13) | 420833 | 17/02/2026 | Books |