Essentials of marketing: A marketing strategy planning approach (Record no. 396956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588 a2200217 4500 |
| 005 - DATE & TIME | |
| control field | 20260317125844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260316b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781266124983 |
| Price | £ 56.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VIVEKANANDA LIBRARY |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | C164E(18) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: A marketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiv, 796 |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Perreault, William D |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | McCarthy, E Jerome, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | VIVEKANANDA LIBRARY | VIVEKANANDA LIBRARY | IMSAR Library | 17/02/2026 | 658.8 C164E(18) | 420837 | 17/02/2026 | Books |