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What's in a brand: Building brand equity through advertising

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Language: English Publication details: New Delhi Tata McGraw-Hill 1998Description: xv, 335 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 J718M (Browse shelf(Opens below))		Available		185637

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 J51A Advertising management	659.1 J51A Advertising management	659.1 J54C Creative strategy in advertising	659.1 J718M What's in a brand: Building brand equity through advertising	659.1 J71W What's is in a namez: advertising and the concept of brands	659.1 J724B Jones: the business of advertising	659.1 K189A Advertising and sales promotion	Next

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