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Marketing communications: An integrated approach

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Language: English Publication details: London Kogan Page 1993Edition: 2nd edDescription: xvi, 602 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.8 S63M (Browse shelf(Opens below))		Available		185981

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Previous	658.8 S59R Research in marketing: An annual compilation of research. V1- 1978; V2- 1979; V5- 1981; V6- 1983	658.8 S59R Research in marketing: An annual compilation of research. V1- 1978; V2- 1979; V5- 1981; V6- 1983	658.8 S62S Situations in marketing: a collection of marketing cases and questions	658.8 S63M Marketing communications: An integrated approach	658.8 S63M Marketing communications: An integrated approach	658.8 S63M Marketing communications: An integrated approach	658.8 S63M(5) Marketing communications: integrated offline and online with social media	Next

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