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Intergated marketing communications: the holistic approach

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Language: English Publication details: Oxford, Boston Butterworth Hernemann 2002Description: 354p pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.8 Y48I (Browse shelf(Opens below))		Available		208995
Books	VIVEKANANDA LIBRARY IMSAR Library	658.8 Y48I (Browse shelf(Opens below))		Available		208996

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Previous	658.8 W86S Services marketing	658.8 W893B World development report 2002: Building institutions for markets	658.8 Y21D Determinants of employer branding and its impact on employer attractiveness in banking sector	658.8 Y48I Intergated marketing communications: the holistic approach	658.8 Y48I Intergated marketing communications: the holistic approach	658.8 Z37S Services marketing: integrating customer focus across the firm	658.8 Z37S Services marketing: integrating customer focus across the firm	Next

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