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Eighteen brand astras: Using brand abilities as weapons for CRISP brand building

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Language: English Publication details: New Delhi Response Books 2003Description: 134 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.827 K141B (Browse shelf(Opens below))		Available		211976

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Previous	658.827 K141B Twenty four brand Mantras: Finding a place in the minds and hearts of consumers	658.827 K141B Twenty four brand mantras: Finding a place in minds and hearts and cnsumers	658.827 K141B Twenty four brand mantras: Finding a place in minds and hearts and cnsumers	658.827 K141B Eighteen brand astras: Using brand abilities as weapons for CRISP brand building	658.827 K141B Twenty four brand Mantras: Finding a place in the minds and hearts of consumers	658.827 K141N New strategic brand management: Creating and sustaining brand equity long term	658.827 K141N New strategic brand management: Creating and sustaining brand equity long term	Next

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