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What's is in a namez: advertising and the concept of brands

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Language: English Publication details: New Delhi Prentice Hall of india 2003Edition: 2nd edDescription: 308p pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 J71W (Browse shelf(Opens below))		Available		216679

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Previous	659.1 J51A Advertising management	659.1 J54C Creative strategy in advertising	659.1 J718M What's in a brand: Building brand equity through advertising	659.1 J71W What's is in a namez: advertising and the concept of brands	659.1 J724B Jones: the business of advertising	659.1 K189A Advertising and sales promotion	659.1 K189A Advertising and sales promotion	Next

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