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Advertising: An IMC perspective

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Language: English Publication details: New Delhi Excel Books 2007Description: 417 pDDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 M951A (Browse shelf(Opens below))	Available	258541
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 M951A (Browse shelf(Opens below))	Available	276380
Books	VIVEKANANDA LIBRARY IHTM Library	659.1 M951A (Browse shelf(Opens below))	Available	277495

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 M725I Introduction to advertising: Understanding and managing the advertising process	659.1 M825A(11) Advertising and IMC: Principles and practice	659.1 M951A Advertising: An IMC perspective	659.1 M951A Advertising: An IMC perspective	659.1 N515A Advertising: its purpose principles and practice	659.1 N548A Advertising, management and society: a business point of view	659.1 O2M Management of the advertising function	Next

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