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From brand vision to brand evaluation: The strategic process of growing and strengthening brands

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Language: English Publication details: Noida Elsevier 2008Edition: 2nd edDescription: xviii, 318 pDDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	VIVEKANANDA LIBRARY IHTM Library	658.827 D357F(2) (Browse shelf(Opens below))	Available	279307
Books	VIVEKANANDA LIBRARY IHTM Library	658.827 D357F(2) (Browse shelf(Opens below))	Available	279308
Books	VIVEKANANDA LIBRARY	658.827 D357F(2) (Browse shelf(Opens below))	Available	301487

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Previous	658.827 A49B Brand new justice: How branding places and projects can help the developing world	658.827 B453H How cool brands stay hot branding to generation 4	658.827 C472C(4) Compendium of brand management	658.827 D357F(2) From brand vision to brand evaluation: The strategic process of growing and strengthening brands	658.827 D357F(2) From brand vision to brand evaluation: The strategic process of growing and strengthening brands	658.827 D357F(3) Creating powerful brands in consumer, service and industrial markets	658.827 D357F(3) Creating powerful brands in consumer, service and industrial markets	Next

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