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Managerial marketing: Perspectives and view points:a source book

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Language: English Publication details: Bombay D B Taraporevala 1972Edition: 3rd edDescription: xiii, 764 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY Commerce Department	658.8 K287M (Browse shelf(Opens below))		Available		30011

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Previous	658.8 G791I Introduction to marketing: A practical approach	658.8 H555I Industrial marketing	658.8 H592M Marketing dynamics: Decision and control	658.8 K287M Managerial marketing: Perspectives and view points:a source book	658.8 L669M Marketing fundamentals: Text and cases	658.8 M776M Management science in marketing	658.8 M969M Marketing finance of evaluation	Next

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