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Integrated marketing communication in advertising and promotion

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Language: English Publication details: Belmont Cengage Learning 2010Edition: 8th edDescription: xx, 688 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IHTM Library	659.1 S62I(8) (Browse shelf(Opens below))		Available		303299

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 P881P(5) Practice of advertising	659.1 P881P(5) Practice of advertising	659.1 S62A Advertising and promotion: An IMC approach	659.1 S62I(8) Integrated marketing communication in advertising and promotion	659.1 W463A Advertising: Principles and practice	659.1 W463A Advertising: Principles and practice	659.1 Y11P Paid attention: Innovative advertising for a digital world	Next

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