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Managing customers as investments: The strategic value of customers in the long run

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Language: English Publication details: New Delhi Pearson Prentice Hall 2008Description: 2005 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.812 G959M (Browse shelf(Opens below))		Available		324273

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Previous	658.812 G82C CRM at the speed of tight	658.812 G82C CRM at the speed of tight	658.812 G898S(3) Service management and marketing: Customer management in service competition	658.812 G959M Managing customers as investments: The strategic value of customers in the long run	658.812 H77T 12 steps to success through service	658.812 I2C CRM: the new face of marketing	658.812 I2C Effective CRM: concepts and applications	Next

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