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Brand rejuvenation: How to protect, strengthen and add value to your brand to prevent it from ageing

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Language: English Publication details: London Kogan Page 2010Description: xi, 252 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IHTM Library	658.827 L496B (Browse shelf(Opens below))		Available		327413

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Previous	658.827 K849S Strategic brand management: building, measuring and managing brand equity	658.827 K849S Strategic brand management: building, measuring and managing brand equity	658.827 L 627S Six rules for revitalization	658.827 L496B Brand rejuvenation: How to protect, strengthen and add value to your brand to prevent it from ageing	658.827 M194C Creative B2B branding (no, really): Building a creative brand in a business world	658.827 M426B Product and brand management	658.827 M789B Brand management: The indian context	Next

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