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Advertising: Its role in modern marketing

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Language: English Publication details: Chicago Dryden Press 1978Description: 741 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 D922A (Browse shelf(Opens below))		Available		54171

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 D912P Principles of advertising and IMC	659.1 D912P Principles of advertising and IMC	659.1 D912P Principles of advertising	659.1 D922A Advertising: Its role in modern marketing	659.1 E68A Advertising: What everyone needs to know	659.1 F17A Advertising a behavioural approach for managers	659.1 F222B Business of advertising	Next

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