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Advertising, management and society: a business point of view

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Language: English Publication details: New York McGraw-Hill 1974Description: xiii, 386 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 N548A (Browse shelf(Opens below))		Available		78242

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Previous	659.1 M951A Advertising: An IMC perspective	659.1 M951A Advertising: An IMC perspective	659.1 N515A Advertising: its purpose principles and practice	659.1 N548A Advertising, management and society: a business point of view	659.1 O2M Management of the advertising function	659.1 O9A Advertising	659.1 O9A Advertising and integrated brand promotion	Next

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