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An econometric approach to a marketing decision model

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Language: English Publication details: Cambridge MIT Press 1971Description: 224 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.835 F856E (Browse shelf(Opens below))		Available		82332

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Previous	658.8343 M366C Consumer mind: Brand perception and the implications for marketers	658.8343 M589I Impact of product and service quality on brand equity: a study of automobile sector	658.835 B147C Causal models in marketing	658.835 F856E An econometric approach to a marketing decision model	658.835 M341M Marketing trends in the Asia pacific region: economic forecasts and consumer development	658.835 N129B Building implementable marketing models	658.835 N129B Building implementable marketing models	Next

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