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The economics of advertising

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Language: English Publication details: London Macmillan 1981Description: xv, 194 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 R257E (Browse shelf(Opens below))		Available		88012

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 P881P(5) Practice of advertising	659.1 R188A Advertising management	659.1 R212A Advertising and communication management	659.1 R257E The economics of advertising	659.1 R318O On the determination of advertising effectiveness: an empirical study of the German cigarette market	659.1 R662H How to advertise: what works what doesn't, and why	659.1 R911K Kleppner's advertising procedure	Next

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