Global marketing and advertising: Understanding cultural paradoxes
Language: English Publication details: Los Angeles Sage 2019Edition: 5th edDescription: xx, 488 pDDC classification:- 658.802 M77G(5)
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Books | VIVEKANANDA LIBRARY IMSAR Library | 658.802 M77G(5) (Browse shelf(Opens below)) | Available | 398098 |
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| 658.802 I2S Strategic marketing Vol. 11 | 658.802 K96A Application exercise in marketing: The Indian context | 658.802 M145M(8) Marketing plans: How to prepare them, how to profit from them | 658.802 M77G(5) Global marketing and advertising: Understanding cultural paradoxes | 658.802 M78S Strategic marketing | 658.802 N629M Marketing as strategy | 658.802 P412S(3) Strategic integrated marketing communications |
4137 18/10/2021 RK22/1607 03/12/2021 IMSAR (Dev. & Research)
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