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Theory construction in marketing: some thoughts on thinking

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Language: English Publication details: New York John Wiley 1982Description: xxii, 209 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.8 L14T (Browse shelf(Opens below))		Available		102706

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Previous	658.8 K981S Successfull marketing in the 21st century: the imperatives, concepts and challenges	658.8 K981S Successfull marketing in the 21st century: the imperatives, concepts and challenges	658.8 L119M Marketing ethics: guidelines for managers	658.8 L14T Theory construction in marketing: some thoughts on thinking	658.8 L154M Marketing for results	658.8 L15M Marketing management: text and cases	658.8 L15M Marketing management: text and cases	Next

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