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Psychological principles of marketing and consumer behaviour

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Language: English Publication details: Lexington Lexington Books 1979Description: xviii, 532 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	658.8 B778P (Browse shelf(Opens below))		Available		103866

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Previous	658.8 B751C(3) Business to business marketing	658.8 B778M Marketing management and administrative action	658.8 B778M Marketing research: text and cases	658.8 B778P Psychological principles of marketing and consumer behaviour	658.8 B791A Advanced marketing and sales	658.8 B921M Marketing Excellence3: Award- winning companies reveal the secrets of their success	658.8 B921M Marketing enscellence	Next

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