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Consumer choice in the third world: a study of the welfare effects of advertising and new products in a developing country

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Language: English Publication details: London Macmillan 1983Description: x, 178 pDDC classification:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY	658.834 J234C (Browse shelf(Opens below))		Available		107696

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Previous	658.834 J199C(2) Consumer behaviour in indian context	658.834 J227C Consumerism: A case study of consumer attitude towards marketing practices	658.834 J227C Consumerism: A case study of consumer attitude towards marketing practices	658.834 J234C Consumer choice in the third world: a study of the welfare effects of advertising and new products in a developing country	658.834 J35S The secrets of successful direct response marketing	658.834 K141C Consumer behaviour: Text and cases	658.834 K141C Consumer behaviour	Next

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