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Strategic advertising campaigns

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Language: English Publication details: Chicago Crain Books 1984Edition: 2nd edDescription: xii, 532 pDDC classification:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 S82S (Browse shelf(Opens below))		Available		130548

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Previous	659.1 S56A Avertising theory and practice	659.1 S61N New dimensions in advertising management	659.1 S82S Strategic advertising campaigns	659.1 S82S Strategic advertising campaigns	659.1 S84A Advertising and the mind of the consumer: What works, what doesn't and why	659.1 T136A Advertising and sales promotion: Indian School of Business Management and Administration, An ISO 9001: 2000 Certified Institution	659.1 T239E Effective advertising: understanding when , how and why advertising works	Next

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