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Introduction to advertising: Understanding and managing the advertising process

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Language: English Publication details: London Routledge 2021Description: xii, 295 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 M725I (Browse shelf(Opens below))		Available		402563

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 M312A Advertising	659.1 M333S Shock marketing: Advertising, influence and family values	659.1 M697A Advertising and sales promotion: Integrated marketing co unication	659.1 M725I Introduction to advertising: Understanding and managing the advertising process	659.1 M825A(11) Advertising and IMC: Principles and practice	659.1 M951A Advertising: An IMC perspective	659.1 M951A Advertising: An IMC perspective	Next

5023 06/01/2023 APD23/1147601 23/01/2023 IMSAR (Dev. & Research)

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