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Deceptive advertising and its effect on brand image and customer loyalty in personal care products

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Language: English Publication details: 2022Description: xvi, 180 pDDC classification:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	VIVEKANANDA LIBRARY IMSAR Library	659.1 P289D (Browse shelf(Opens below))		Available		224955

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Previous	659.1 P258A Advertising; concepts and cases	659.1 P278C Cases in advertising and promotion management	659.1 P278C Cases in advertising and promotion management	659.1 P289D Deceptive advertising and its effect on brand image and customer loyalty in personal care products	659.1 P412S Strategic advertising management	659.1 P79A Advertising management	659.1 P881D A double life: my exciting years in theatre and advertising	Next

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