00333nam a2200121Ia 4500008004100000040001600041041001200057082001700069100002000086245006200106260002700168300001600195230917s9999||||xx |||||||||||||| ||und||  e74486aMAIN  aEnglish  a658.827 K96M  aKumar, S Ramesh 0aManaging Indian brands: Marketing concepts and strategies  aNew DelhibVikasc2001  axiv, 487 p.