00310nam a2200121Ia 4500008004100000040001600041041001200057082001700069100001900086245004100105260002700146300001500173230917s9999||||xx |||||||||||||| ||und||  e74613aMAIN  aEnglish  a658.827 M78B  aMoorthi, Y L R 0aBrand management: The Indian context  aNew DelhibVikasc2001  axi, 171 p.