00361nam a2200121Ia 4500008004100000040001700041041001200058082001800070100002000088245008400108260003600192300001100228230917s9999||||xx |||||||||||||| ||und||  e107719aMAIN  aEnglish  a658.827 K141B  aKapoor, Jagdeep 0aTwenty four brand Mantras: Finding a place in the minds and hearts of consumers  aNew DelhibResponse Booksc2001  a111 p.