00385nam a2200133Ia 4500008004100000040001700041041001200058082001600070100002200086245007100108250002600179260003500205300001100240230917s9999||||xx |||||||||||||| ||und||  e102639aMAIN  aEnglish  a658.8 M715E  aMcdonald, Malcolm 0aE- marketing: Improving marketing effectiveness in a digital world  a1st, indian, 2001 ed.  aDelhibPearson Educationc1999  a163 p.